UICC World Cancer Congress 2006

Objective: In 2001, in Romania were registered 6.000 new cases of breast cancer and 3.000 deaths. Most cases were detected in late stages, leading to the need of implementing a wide program for breast cancer early detection. In 2001, the Renasterea Foundation was set and it initiated the “Breast Cancer Awareness and Early Detection Program” in Romania. The Program aimed to raise public awareness on breast cancer, stressing the importance of early detection through regular medical examinations and increased access to medical information.

Methods: -The Renasterea Diagnostic Center particularly dedicated to women of limited means provides consultations, mammograms and ultrasound to detect breast cancer; -The Pink Line, 08008 300 300, Romania's first toll-free telephone service providing information on breast cancer; -The Medical Information Center for patients and their families providing information about the prevention, early detection of breast cancer and therapies; information leaflets about prevention and treatment and psychological support groups; Illumination Program (2001, 2002, 2003 and 2004), aiming to raise public awareness; -The Art for life events 2004, 2005- aiming to raise funds for the Foundation's programs; -Communications campaigns – media, outdoor

Results: Renasterea Social Diagnostic Centre - over 6.589 women have been examined, 5.551 mammographies performed and 500 patients sent for further investigations. The Medical Information Center - over 6.000 visitors, more than 1.222 patients received psychological support. Over 10.000 people accessed the free info line. Women understand the importance of early detection for the cure of disease.