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UICC World Cancer Congress 2006

Bridging the Gap: Transforming Knowledge into Action

July 8-12, 2006, Washington, DC, USA



Sunday, 9 July 2006 - 12:00 PM
10-31

Creativity and Assertiveness in Introducing a Change in Atmosphere and Conduct with Regard to Breast Cancer

Miri Ziv, Israel Cancer Association, 7 Revivim St., Givatayim, 53103, Israel

Objective: We will describe the ways in which we as a voluntary organization have succeeded in initiating and implementing a National Mammography Screening Program.

Methods: The results of this program after 7 years of operation and control will be presented. The means of bridging gaps in mammography screening compliance rates in various sectors of the population will be discussed. We will also discuss the creative means and ways that were adopted to break the "code of silence" and to put this issue on the women self-awareness agenda, and contemporaneously on the public health agenda.

Results: Through lobbing and advocacy activity, a National Mammography Screening program could be implemented. Creative use of the media could lead to a real change in the general atmosphere and behavior, while enabling significant progress in the fight against breast cancer.


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