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UICC World Cancer Congress 2006

Bridging the Gap: Transforming Knowledge into Action

July 8-12, 2006, Washington, DC, USA



Sunday, 9 July 2006 - 12:00 PM
10-34

Sun Protection Campaign along Beaches and Inland Areas of the Valencian Region

JAVIER LLOMBART, Cristina Flor, Pilar Moreno, Maria Sanz, Alberto Alfaro, Vicenta Almonacid, and Antonio LLombart-Bosch. Junta Asociada Provincial de Valencia de la Asociación Española Contra el Cáncer (AECC) SPAIN., PZA. POLO DE BERNABÉ Nº 9, VALENCIA, Spain

Objective: To reduce risk of exposure to sun among the population. Defining two major lines of action; Beach campaigns and Inland campaigns.Methods:The structure of the campaign is based on the Volunteer (Health Promoters trained by doctors and psychologists), the presence of a dermatologist to examine participants and the handing out of information on the dangers of sun exposure, European codes against cancer, and sun protection. In 2005, 12 presentations along the Valencian coast and 4 inland presentations were made.In addition, information about diet, lung cancer and breast cancer prevention was distributed.Throughout the beach campaigns, incentives such as sun protection creams, hats and beach balls were given out. Messages on sun protection were also printed on the beach balls.The inland presentations were made at local festivals or fairs in provincial villages. During these campaigns, neither hats nor balls were distributed, so whoever came forward for information was genuinely interested in receiving our message, resulting in a more dynamic discussion.Results:During the campaigns 21,000 information leaflets, 4,600 hats and 3,200 beach balls were distributed. More than 19,200 sun protectors donated free-of-charge by different pharmaceutical laboratories were also handed out, with the collaboration of more than 30 volunteers.A total of 1,250 dermatological examinations were performed during the 16 events. In particular highlighting the discovery of 57 cases of actinic keratosis, and 26 cases of basocellular carcinoma, 5 of spinocellular carcinoma and 4 of melanoma.Conclusions: Present results confirm the value and necessity of these preventative campaigns, and the AECC will continue to develop them throughout the coming years.


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