UICC World Cancer Congress 2006

Methods: From July 2003 to June 2005 the Utah Cancer Control Program (UCCP) offered an incentive titled “Groceries for Mammograms” to eligible Utah women aged 40-64 with incomes at or below 250% of FPL. After receiving their annual mammogram qualifying women were given a coupon for groceries valued at $5. During this time approximately 4,000 coupons were issued. Average monthly enrollment from this time period was compared to a similar time period in previous years and there was no significant difference in enrollment.

In March 2005 a survey was administered to 619 Utah women, aged 50 to 64, who met program eligibility requirements. Of the women surveyed, 77% of these women reported that receiving a coupon would have no effect on their willingness to get a mammogram in the next twelve months and 5% said they would be less likely to get a mammogram if they received a coupon for free groceries.

Results: UCCP determined that offering an incentive of $5 worth of free groceries was not an effective method for encouraging women to get a yearly mammogram. After June 2005 this incentive was discontinued. Budget savings were redirected into a targeted media campaign.