UICC World Cancer Congress 2006

Objective:Preliminary studies estimate that two-thirds of childhood cancer survivors have chronic health conditions and a third have serious, life threatening conditions associated with their cancer treatments (Offinger, Kevin, et al.(2002) Childhood Cancer Survivor Study. Retrieved October 1,2005, http://www.cancer.umn.edu/ltfu Regular follow-up care can reduce the late effects of cancer treatment through prevention and early detection. Lack of information about the late effects and risks of treatment, as well as availability of resources and services can create barriers to follow-up care. Interventions are needed to increase follow-up care and reduce morbidity and mortality from childhood cancer treatment

Methods:A study will be conducted using a public health marketing campaign to raise awareness of health issues and the importance of medical follow-up for young adult survivors of childhood cancer. The campaign will consist of mailings to current patients at targeted long term clinics, development of an interactive educational website, and health marketing events staged around the national broadcast of a documentary, A Lion in the House, focused on issues related to childhood cancer.

Results:Visitors to the website and event will be asked to complete a survey to assess any changes in knowledge about health issues and resources for young adult survivors. Participating clinics will monitor the number and aggregate demographics of young adult survivors making follow up appointments. Appointment numbers before and after the showing of the film and the accompanying health marketing events will be compared for any increased activity.