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UICC World Cancer Congress 2006
Bridging the Gap: Transforming Knowledge into Action
July 8-12, 2006, Washington, DC, USA
Methods: We have approached the advocacy mainly through Radio as well as through conducting Photo exhibition to educate people. Radio program was primarily focused on the youth where celebrities from all walks of life spoke of their very personal experience with tobacco and on successful cessation. In the exhibition of photograhs an attempt was made to display strong images of lifestyle factors that cause cancer. in it, professional photograhers donated their work for display so that a careful balance is struck between aesthetics and health message.
Results: The presentation of the exhibtion was targetted for control of cancer due to lifestyle factors. This communication strategy is adopted to cover a wide range of cancer issues at the same time. The radio programme was targeted at young adults to appraise them about the dangers of cancer by the usage of tobacco. The carefully drafted script incorporated a jingle by a rock band so that they could work well with the listeners.
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