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UICC World Cancer Congress 2006

Bridging the Gap: Transforming Knowledge into Action

July 8-12, 2006, Washington, DC, USA



Sunday, 9 July 2006: 1:30 PM-3:00 PM
Room 203B (Convention Center)
Social Marketing: Techniques, Tools and Approaches to Solving Health Problems
Moderator:Cynthia Currence (USA)
1:30 PMSocial Marketing: Techniques, Tools & Approaches
Urs Bumbacher (Switzerland)
2:00 PMApplying the Mindset of Social Marketing to Behavior Change
Beverly Schwartz (USA)

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