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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM

Reform in Anti Tobacco Media Approach: Bangladesh Perspective

Mohammed Arifur Rahman, N/A, Young Power in Social Action (YPSA), House # F 10 (P), Road # 13, Block - B, Chandgaon R/A, Chittagong - 4212, Bangladesh

Objective: 1. To analyze & describe the current media approaches & their limitations. 2. To demonstrate new media applications & strategies for anti tobacco movements.

Methods: Methods used are mainly individual & focus Group interviews through open & closed questionnaires, participant & situation observations, field notes, review of secondary documents & statistical analysis.

Results: 1. Areas of limitation & improvements required in the current anti tobacco media approach of Bangladesh. 2. Possible approaches & strategies for proper utilization of new medias for effective anti tobacco campaigns & behaviour change communications. 3. Recommendations for future action.

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