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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM
15-12

Tobacco Industry Philanthropic Activities Surveillance in Thailand

Nithat Sirichotiratana, DrPH, Health Education and Behavioural Sciences, Faculty of Public Health, Mahidol University, 420/1 Rajvithi Road, Rajathevi District, Bangkok, Thailand, Naowarut Charoenka, PhD, Sanitary Engineering Department, Faculty of Public Health, Mahidol University, 420/1 Rajvithi Road, Rajathevi District, Bangkok, Thailand, and Stephen L. Hamann, PhD, Thai Health Promotion Foundation, 979 34th Floor SM Tower, Paholyothin Road, Bangkok, Thailand.

Objective: The audience will learn how to counter publicize the tobacco industry.

Methods: By going through daily newspapers, both English and Thai, to see if the tobacco industry publicize its involvement in any social worthiness programs/activities.

Results: Trans-national tobacco industry always find strategies to publicize/advertise the company logo, or brand name. Because of the surveillance, Thailand Health Promotion Institute organized a Thai-US youth demonstration against the tobacco industry. The success of this demonstration was the first time for negative advocacy against trans-national tobacco industry in Thailand. It is also the first time ever for the Thai-US youth cooperation in protesting against trans-national tobacco industry. The Thai prime minister did not attend the opening ceremony.


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