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The 13th World Conference on Tobacco OR Health
Building capacity for a tobacco-free world
July 12-15, 2006, Washington, DC, USA
Objective: As the younger generation has become increasingly aware of the health hazards of tobacco consumption the need to apprise them of related issues encompassing tobacco consumption has become imperative. The project intended to sensitize the younger generation of the social, health, environmental and economic issues related to tobacco consumption and control in a school setting.
Methods: Fact sheets were prepared and used for counseling sessions of 1 hour duration, in groups of 10 during school where children were allowed to talk freely of the issues and challenges they face like peer pressure, adult smokers, effects of passive smoking, advertising campaigns of the tobacco industry and others. The effort focused on educating them about tobacco industry's advertising; establishing correlation between tobacco industry's marketing and promotion and youth uptake of tobacco products. Pre and post counseling questionnaires were filled by children for an evaluation of the impact of the counseling sessions.
Results: The children after the counseling sessions were more aware of the impact of tobacco consumption and 72% indicating being better equipped to say NO to tobacco. 87% linked tobacco promotion with increased tobacco consumption and 76% labeled CSR drive of tobacco industry as promotional gimmick of tobacco industry.