The 13th World Conference on Tobacco OR Health

Objective: To increase awareness into an indigenous framework of health and how to apply strategies across national tobacco control services for Maori communities. We are a national Maori organisation in New Zealand who provides tobacco control, cessation training and community capacity services. Implementation is guided by application of Maori of health models – that supports a holistic view to health gains.

Methods: The framework is determined by six aspects to health promotion: Mauri Ora – Access to Maori World View and Cultural identity; use of the language and traditional concepts. Waiora – Environmental Protection; SFE to Marae - traditional home of Maori. Toiora – Healthy Lifestyles; Role Models delivering health messages to priority groups. Whaiora – Participation in Society; Inclusive of resource development appropriate for Maori. Nga Manukura – Leadership; Key community member's guide planning, delivery of training and recruit participants. Te Mana Whakahaere – Autonomy; control over their process.

Results: As a result we view: Significant drop for Maori from 2002 - 52% to 47% prevalence rates. Dramatic increase in the demand of training services and appropriate resources Increased cessation training from 7 to 32 Providers sites through NZ – 22.3% increase Increase SFE Maori environments, events focusing on priority groups PHU have adopted this model as a preferred framework for working within Maori communities Effect health promotion is a critical pathway for the advancement of Maori health, it's creating a climate within which human potential can be realised and indigenous health advancement is intimately connected to its culture.