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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM

Expansion of the Quit&Win Competition in Kazakhstan as the Instrument of the Building Capacity for a Tobacco-Free Society

Alma Zh. Zhylkaidarova, PhD, National Center for problems of healthy lifestyle development, 86, Kunayev str., 73-79, Aksay-2, Almaty, Kazakhstan and Kairat S. Nurguzhayev, MD, Administration, Regional Oncology Hospital, Almaty, 82, Demchenko, 32, Bogenbay batyr str., Almaty, Kazakhstan.

Objective: Reduction of tobacco smoking is the long-term priority of State development strategy “Kazakhstan – 2030. The prosperity, safety and well-being improvement of all citizens of Kazakhstan”. One of effective directions of achievement a tobacco-free society is smoking cessation among regular smokers. According some Kazakstani data, about 60% smokers want to stop smoking. The Quit&Win competition in smoking reduction context is a positive method for helping large numbers of smokers to return health.

Methods: The competition is conducted in accordance with international recommendations: 1/ creation of organizing committee and sponsors definition, 2/ starting-up stage (circulating of registration forms, leaflets, posters and etc. about forthcoming event, 3/ information campaign with involvement of the mass media and competition participant registration, 4/ main stage - smoking cessation during 4 weeks, 5/ one-year follow-up participant survey.

Results: The first Quit&Win competition in Kazakhstan started in 1998 with 450 participants. Next campaigns the number of participants were 5891 (2000), 21002 (2002) and 33086 (2004). According the one-year follow-up participant survey during 1 year after the competition 27,8% of participants of Q&W-2002 and 20,9% of Q&W-2004 were the non-smokers – almost 13000 Kazakhstan citizens. Evidence and effectiveness of this form of smoking cessation are allowed to recommend spending similar national competitions. For last 4 years the level of regular smokers in Kazakhstan is stabilized and does not exceed 23%. Possibly, one of stabilization factors is mass campaigns on smoking cessation.