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The 13th World Conference on Tobacco OR Health
Building capacity for a tobacco-free world
July 12-15, 2006, Washington, DC, USA
Objective: To recruit and motivate a greater number of smokers to make a joint and sustained effort to stop smoking over a specified period. To effectively increase public awareness of the dangers of smoking and to promote smoke free lifestyles and environments
Methods: : Quit & Win 2004 Ghana campaign recruited current smokers of at least 18 years with at least a year's history of tobacco usage prior to the quit date. All participants registered by filling the official Quit and Win entry form, which also required each participant provided a witness to testify as to the eligibility and smoking history of the participant. Abstinence was inquired from the registrant and from the designated witness. The biochemical urine test, NicCheck, was used to validate the abstinence claims made by participants. Counseling sessions were held for quitters. A followup survey was conducted after one year.
: We recruited 1,648 participants in two weeks and 664 of them were followed up on the next year. 74.2% mentioned their intention to participate in the campaign was to stop smoking completely. 43.3% have not smoked at all the year after the campaign. 51.4% mentioned prevention of serious disease as the most important reason to quit. 36.8% had the information from the media and 75.8% from health personnel. This campaign was successful because it raised public awareness of the dangers of smoking.