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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Thursday, July 13, 2006 - 12:00 PM
13-276

Counteracting Tobacco Companies Advertisement: Examples from Romania

Daniel Mardare, MPH, Promoting Health Programs-Preventive Medicine, Public Health department Iasi, Romania, 2-4,V.Conta Street, Iasi, Romania, Antigona Carmen TROFOR, M.D., Ph.D., Pneumology, Clinic of Pulmonary Diseases,University of Medicine,Iasi,Romania, 30, Dr. Iosif. Cihac Street, Zip code 700115,Iasi,Romania, Home adress:11. Victor Babes Street, Zip:700464, IASI, Romania, Cornel Radu Loghin, Organization Aer Pur, Romania, Argentina 35, Bucharest, 001753, Romania, Lucia M. Lotrean, MD, Department of Environmental Health, University of Medicine and Pharmacy, Pasteur 6, Cluj Napoca, 3400, Romania, and Adina Manuela Mardare, Student, Aer Pur Romania, 1 Cucu Street, IASI.

Objective: The objective of this study is to illustrate different activities carried out in Iasi, a big town from Romania in order to counteract Tobacco Company's advertisement.

Methods: Romanian people are daily and widely exposed to tobacco industry marketing efforts. The Global Youth Tobacco Survey carried out in 2004 show that among 13-15 years old students 8 of 10 saw often pro smoking advertisement on billboards ,7 of ten saw often pro smoking ads in newspaper/magazines and 22.2% have an object with a cigarette brand logo. The study presents examples illustrated with pictures of these activities, including short videotape. In the last three years, on each World No Tobacco Day and National No tobacco Day, Public Health Directorate from Iasi in cooperation with other national and international organizations developed different activities, which had the objective to counteract tobacco companies advertisement. These activities included anti smoking marches, antismoking draw contests, and exposure of anti smoking messages on billboards. The videotape presents some scenes filmed with a hidden camera, which show the moment when a tobacco company advertisement is removed from an outdoor billboard and replaced by an anti smoking advertisemen

Results: Opinions of population regarding pro smoking and anti smoking messages on billboards are very important.