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The 13th World Conference on Tobacco OR Health
Building capacity for a tobacco-free world
July 12-15, 2006, Washington, DC, USA
Objective: The objective of this study is to illustrate different activities carried out in Iasi, a big town from Romania in order to counteract Tobacco Company's advertisement.
Methods: Romanian people are daily and widely exposed to tobacco industry marketing efforts. The Global Youth Tobacco Survey carried out in 2004 show that among 13-15 years old students 8 of 10 saw often pro smoking advertisement on billboards ,7 of ten saw often pro smoking ads in newspaper/magazines and 22.2% have an object with a cigarette brand logo. The study presents examples illustrated with pictures of these activities, including short videotape. In the last three years, on each World No Tobacco Day and National No tobacco Day, Public Health Directorate from Iasi in cooperation with other national and international organizations developed different activities, which had the objective to counteract tobacco companies advertisement. These activities included anti smoking marches, antismoking draw contests, and exposure of anti smoking messages on billboards. The videotape presents some scenes filmed with a hidden camera, which show the moment when a tobacco company advertisement is removed from an outdoor billboard and replaced by an anti smoking advertisemen
Results: Opinions of population regarding pro smoking and anti smoking messages on billboards are very important.