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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Thursday, July 13, 2006 - 12:00 PM
13-286

An International Cessation Campaign Applied in an Indeginous Setting

Nicola Te Kahuitanga MacDonald, B/Ed, ASH NZ, PO Box 99126, Newmarket, Auckland, 1005, New Zealand

Objective: To assist Maori communities to stop smoking by promoting No Smoking Day through:

1.Raising awareness of local smoking cessation services 2.Supporting environments conducive to Maori to assist in quitting

Maori are the indigenous people of New Zealand. 47% Maori smoke compared to 22% non-Maori smoking prevalence. Prior to colonisation in the 19th century Maori were Smokefree.

Methods: The UK's No Smoking Day cessation campaign aims to help people stop smoking through mass media awareness strategies designed to promote smoker's readiness to quit.

The UK No Smoking Day was discussed and supported in NZ by local health agencies as an approach to implement with local communities in particular Maori parents and families.

Marae are the traditional ancestral home to Maori and provides a central focal point for local Maori communities and families. No Smoking Day was piloted in New Zealand and promoted to Maori on their Marae, supported by Marae communities and Maori cessation services.

Meetings held with Maori communities sought support for the day, Marae elders carried out traditional protocols involving formal ceremonies and customs.

Maori view of health is holistic supporting No Smoking Day were traditional Maori arts, performing drama and healing therapies. Maori role models and local Maori cessation services provided quit smoking support to parents and family.

Results:

169 Maori attended Marae. 117 Maori completed evaluations. 56 Maori enroled onto smoking cessation support.

85% Maori families who attended supported "No Smoking" day in marae settings. Cessation follow up will be carried out over 3, 6, and 12 month period.