Developing a Counter-Marketing Strategy by Producing Smoke Free Saturday Nights
Edwin Felien, Ph., D. and David Goldstein. Pulse of the Twin Cities, 3200 Chicago Avenue South, Minneapolis, MN 55407
Objective: ” We will analyze how the tobacco industry has linked tobacco to alcohol and rock and roll and how that culture has prefigured courtship rituals in young adults. We will show how a successful counter-marketing strategy can provide a tobacco free environment that will still appeal to young people.
Methods: ” By offering free newspaper advertising, posters, handbills and radio spots, we were able to convince bar owners to make their bars smoke-free for our events.
Results: ” We began smoke free events in 1999, by 2005 the City of St. Paul, the City of Minneapolis, Ramsey County and Hennepin County all passed amendments to their smoking ordinances that included bars and restaurants. . We at Pulse of the Twin Cities believe we played an important role in creating an environment where it was not only possible, but it was inevitable that there would be a ban on smoking in bars and restaurants.