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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Thursday, July 13, 2006 - 1:30 PM
38-1

Working with commercial partners: what are the issues?

Doreen McIntyre, MPH, MA, PGCE, INGCAT, PO Box 42134, London, SW8 4DJ, United Kingdom

This element of the workshop is a facilitated group discussion of the issues involved in working in partnership with commercial bodies. Participants will be invited to share experiences and insights into this, addressing aspects such as political or legal constraints, organisational policies, the wording of partnership agreements, non-financial benefits of commercial partnerships and managing mutual expectations. The perspectives of both developed and developing countries will be sought.