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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Friday, July 14, 2006 - 12:00 PM

The Phase Model: Teaching Skills Necessary for Enacting Strong Local Tobacco Control Policies in a Variety of Social and Political Environments

Monty Messex, MPH1, Jack Nicholl, MA2, and Mark Weber, PhD1. (1) Tobacco Control and Prevention Program, County of Los Angeles/Department of Health Services, 3530 Wilshire Blvd, 8th Floor, Los Angeles, CA 90010, (2) The Center for Tobacco Policy and Organizing, 79 Daily Drive, #138, Camarillo, CA 93010

Objective: A primary avenue for changing social norms about tobacco use is through enactment of strong local tobacco control policies.

The objectives of the panel are to: 1) demonstrate a practical and easy to implement approach for enacting local tobacco control policies that requires advocates to develop an understanding of their community and a base of support before taking action and 2) train community-based organizations (CBOs) in implementing this approach.

Methods: The Los Angeles County Tobacco Control and Prevention Program (TCPP), in collaboration with the Center for Tobacco Policy and Organization (CTPO), developed a phase model campaign approach to pass tobacco policies in dramatically different social and political environments within Los Angeles County. The five phases are: 1) community assessment; 2) campaign strategy; 3) coalition building/broadening; 4) campaign implementation and 5) campaign evaluation.

In July 2005, TCPP funded thirteen CBOs to utilize the phase model in the following policy categories: tobacco retail licensing, smoke-free outdoor areas and smoke-free housing. The CBOs received phase model training and technical assistance from TCPP and CTPO such as developing strategies to influence policy makers and to recruit and maintain a local coalition.

Results: All thirteen CBOs completed the first three phases suggesting that the phase model can be easily put into practice and applied to a range of tobacco control policies. TCPP and CTPO will continue to provide additional training and technical assistance on phases 4 and 5. Future evaluation efforts will assess if the phase model facilitated the adoption of strong tobacco policies.

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