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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM

The journalist and the war against tobacco and cancer

Olayinka Oyegbile, M.A., B.A., Editorial, Daily Indepndent Newspapers, Plot 7 Wempco Road, Ogba, Ikeja, Lagos, Nigeria

Objective: The sole aim of this presentation is to emphasise the importance of the role of a journalist in this campaign. It is important to include journalists in the campaign because of the crucial role they play as the bridge in the society. This paper is built on the fact that campaigners against tobacco must take journalist along to succeed because without the journalist to report the activities it would just be like winking in the dark, and if you wink in the dark nobody knows what you have done. Therefore the journalist is very important in this campaign.

Methods: The paper is to show how important the involvement of journalists are in the campaign to reduce tobacco consumption across the world and the need to involve them in the efforts to educate people and government about cancer control. The presentation will dwell on the importance of journalists as a very crucial link with the society and also explore how they could be useful to the campaign.

Results: From experience of involvement of journalists in campaigns such as the FCTC in Nigeria it has shown that if journalists are taken along in the education of people and in campaigns it would be successful.