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The 13th World Conference on Tobacco OR Health
Building capacity for a tobacco-free world
July 12-15, 2006, Washington, DC, USA
There is a need therefore to think about how we should proceed into what Roy Cameron has dubbed the “second generation of tobacco control”. Marketing suggests the need for strategic analysis to define our ultimate goals, identify potential stakeholders, allies and competitors and clarify the most promising way forward. This will need to tackle some challenging issues, including nicotine use, harm reduction / harm avoidance and our relationship with the tobacco industry.
This presentation will one take on this strategic planning process.