The 13th World Conference on Tobacco OR Health

Objective: Upon completion of the session, participants will be able to identify and describe gender differences related to the utilization of the Ohio Tobacco Quit Line in Ohio's Appalachain region.

Methods: Mixed-methods study

Results: Smoking is highly prevalent in Ohio's 29 Appalachian counties. Evidence suggests that Appalachian smokers in Ohio may be less likely than smokers nationwide to contemplate or plan to quit smoking, and may be harder to reach with quit messages. During the first half of 2005, a small, mixed-methods study was conducted to explore why Ohio's Appalachian smokers might be less likely than other Ohioans to use the Ohio Tobacco Quit Line. In this presentation, we will discuss the presence and importance of gender differences among study participants in regards to their perceptions and experiences using the Ohio Tobacco Quit Line.