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The 13th World Conference on Tobacco OR HealthBuilding capacity for a tobacco-free worldJuly 12-15, 2006, Washington, DC, USA |
Thursday, July 13, 2006 - 10:30 AM
11-1
Trends in Movie Smoking: Legacy First Look Report
James Sargent, MD1, Keilah A. Worth, PhD2, Susanne Tanski, MD1, and Jennifer Duke, PhD3. (1) Pediatrics, Dartmouth Med School, One Med Ctr Drive, Lebanon, NH 03756, (2) Norris Cotton Cancer Center, Dartmouth Medical School, One Medical Center Drive, Lebanon, NH 03756, (3) Research and Evaluation, American Legacy Foundation, 2030 M Street, NW, 6th Floor, Washington, DC 20036
In this presentation we will discuss the results of the first annual Legacy First Look Report on Smoking in Movies. With support of the American Legacy Foundation and National Cancer Institute, Dartmouth researchers have content coded the top 100 box office hits from 1996-2004 for tobacco use. The reseachers report trends for the proportion of movies containing tobacco use, the total number of occurrences of smoking presented per year, the total hours of screen smoking delivered per year, the proportion of tobacco occurrences delivered by youth rated movies, and proportion of movies delivering tobacco brand appearances. Generally, the trend is for less movie smoking over time for this period, but with a greater proportion of tobacco occurrences being delivered by youth-rated movies.
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