The 13th World Conference on Tobacco OR Health

Objective: Quit&Win is a smoking cessation contest organized internationally every second year since 1994 in collaboration with WHO. It is a global, innovative method that helps a great number of countries to organize an evidence-based, internationally coordinated smoking cessation campaign and contest. Quit&Win aims to (1) help a maximum number of smokers to quit all around the world and to (2) mobilize more general support to tobacco control in the participating countries.

The objective of the process evaluation study is to assess the implementation and achievements of the Quit&Win programs in different countries around the world.

Methods: The seventh International Quit&Win will be in 2006 in some 80 countries worldwide. It is expected to recruit up to one million tobacco users with the common goal to abstain from smoking or using tobacco products for a period of four weeks.

A process evaluation study is conducted by the National Public Health Institute (KTL). A survey questionnaire will be sent by e mail to all the organizers of the Quit&Win 2006 program. The questionnaire will include questions regarding the methods of recruiting the participants, the support offered to the quitters, local cooperation and networking, media involvement, and finance and support received for the program on the local level.

Results: The results of this process evaluation study will be reported. The results are useful when analyzing the parts of local campaigns that were effective and the parts that could be improved during the next campaign. Information is also needed in order to strengthen the program internationally.