The 13th World Conference on Tobacco OR Health

Objective: The Global Dialogue for Effective Stop Smoking Campaigns project is a unique international collaboration of 13 organizations (private, public and non-profit) with a shared goal: to improve the effectiveness of cessation-focused campaigns at helping smokers quit by applying updated campaign lessons learned from the global tobacco control community; and increasing the financial commitment by governments and other organizations to these campaigns over time.

Methods: The project was conceived by England's Department of Health, Pfizer and AMV BBDO (the ad agency for both organizations) as they struggled with how to learn efficiently from other countries' cessation campaign experiences to advance campaign effectiveness throughout the world. Given these organizations' successes in other endeavors with non-profit/public/private partnerships, this was the model they decided to pursue. A project manager was brought on and the team worked to recruit other organizations with shared goals. Organizations representing a variety of regions quickly joined the project and work began to reach out to global cessation campaign practitioners and researchers to learn from them.

Results: The proposed panel will share the process used to develop the Global Dialogue partnership among diverse international organizations, discuss the benefits to developing and developed countries alike, and address the challenges of this kind of partnership. The speakers will share principles for developing and maintaining effective private/public/non-profit partnerships and review overall project results and accomplishments to date. The speakers will also share their other experiences with such partnerships to give the audience multiple examples to consider.