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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Friday, July 14, 2006 - 12:00 PM
103-90

Regale Salud: An advocacy campaign to reduce secondhand smoke exposure among Hispanic/Latinos through policy development

Lourdes Baezconde-Garbanati, PhD, MPH, MA1, Cecilia Portugal, MPH1, Lilia Espinoza, MPH1, Cynthia Carrasco1, Rosa Barahona1, Joaquin Barnoya, MD, MPH2, and Marisol Romero1. (1) Keck School of Medicine, Department of Preventive Medicine, University of Southern California, Institute for Health Promotion and Disease Prevention Research, 1000 S. Fremont Ave., Unit 8, Room 4231, Alhambra, CA 91803, (2) Departamento de Investigacion y Docencia, Unidad de Cirujia Cardiovascular de Guatemala, 10000 NW 17St. Suite 102, Box 838, Miami, FL 33172

Objective: Compared to other ethnic groups in California, Hispanic/Latino adults have the highest secondhand smoke (SHS) exposure at work (20.1%). Although Hispanic/Latinos choose to have smoke-free homes (92%), they are exposed to SHS by neighbors. In 2001, the Hispanic/Latino Tobacco Education Partnership launched an advocacy campaign, Regale Salud (“Gift of Health”), to reduce SHS exposure through voluntary no-smoking policies at small worksites and multi-unit residential facilities (e.g., apartment buildings) that are not included in the California smoke-free indoor laws (AB-13).

Methods: Quantitative and qualitative data on SHS exposure and policy initiatives to reduce SHS exposure at work and home were collected. Two predominantly Hispanic residential facilities in rural areas of California were identified. An interviewer administered a questionnaire on demographics and attitudes towards SHS policy development preceding each of two focus groups. Data were collected in Spanish.

Results: A total of 28 individuals participated in the study. Although the majority (71.4%) reported SHS as a problem at work or home, most (60.7%) reported no written or spoken policy on smoking in public areas in either environment. Most who reported SHS as a problem (71.4%) stated that there would be support for a non-smoking policy in communal areas. Regale Salud helps build community capacity, leadership, and empowerment through policy development while protecting individuals from SHS exposure at work and home. By incorporating culturally and linguistically specific issues of the population, Regale Salud is adaptive to other parts of the U.S. and Latin America where exposure to SHS at both work and home are prevalent.



Web Page: www.hlpartnership.org/regalesalud.html