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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM

Awareness of and intent to call a tobacco cessation helpline

Laura A. Beebe, PhD, MPH, Leslie Clinkenbeard, MPH, and Rebekah R. Rhoades, MPH. Biostatistics and Epidemiology, University of Oklahoma Health Sciences Center, 801 NE 13th Street, CHB 309, Oklahoma City, OK 73104

Objective: Using a state-level surveillance system, we describe individuals' awareness of the Oklahoma Tobacco Helpline, intentions to quit, and likelihood of utilizing the Helpline's proactive, telephone-based cessation counseling services.

Methods: In 2004, questions were added to the Oklahoma Behavioral Risk Factor Survey (BRFSS) to monitor awareness of the Helpline, intentions to quit, and likely use of the service. Awareness questions were asked of all respondents while questions related to intentions to quit and likely use of the Helpline were asked only of smokers. Odds ratios (OR) and 95% confidence intervals (CI) were calculated using multiple logistic regression.

Results: Current smokers were nearly three times more likely to be aware of the Helpline as compared to non-smokers (OR=2.7, 95% CI 2.4-3.1). Other variables associated with awareness included having health insurance (OR=1.3, 95% CI 1.1-1.5), married (OR=1.1, 95% CI 1.0, 1.3), and female (OR=1.2, 95% CI 1.0-1.3). Hispanic respondents who smoked were less likely to be aware of the Helpline (OR=0.49, 95% CI 0.25, 0.98). Smokers in poor health expressed greater intent to call the Helpline (OR=1.6, 95% CI 1.2-2.2). Likewise, smokers who reported stopping smoking for one day or longer in the past 12 months and those planning to quit within the next 30 days were 2.1 and 3.8 times more likely to express intent to call the Helpline, respectively. These data are consistent with Helpline registration data and suggest areas for promoting and targeting the Helpline. Smokers, and especially those wanting to quit, were most aware of the service and expressed greatest intent to use.