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The 13th World Conference on Tobacco OR HealthBuilding capacity for a tobacco-free worldJuly 12-15, 2006, Washington, DC, USA |
Thursday, July 13, 2006 - 12:00 PM
15-4
Wake Up!: Exposing Industry Tactics in Different Cultures
Onjewel Smith, MA, National African American Tobacco Prevention Network, PO Box 3226, Ridgeland, MS 39158-3226, Kwesi Ronald Harris, BA, Prevention, The Bobby E. Wright Comprehensive Behavioral Health Center, Inc., 735 Primera Blvd, Suite 120, Lake Mary, FL 32746, Shane Kawenata Bradbrook, Te Reo Marama - Maori Smokefree Coalition, Level 6, 120 Featherston Street, P O Box 12084, Wellington, New Zealand, Lori New Breast, BA, Blackfeet Tobacco Program, Blackfeet Tribal Health Department, Blackfeet Nation, P.O. Box 866, Browning, MT 59417, and Alejandro García-Barbón, MA, Child Care of Southwest Florida, Inc., 735 Primera Blvd, Suite 120, Lake Mary, FL 32746.
Objective: The presenting individuals/organizations have worked to study, track, and counter the tobacco industry's targeted marketing campaigns in and around their respective communities.
Methods: Their work includes ongoing monitoring of advertisements, promotions, and special events. In addition, each presenter has used a network of advocates from various segments of their community to support their work.
Results: As a result, they have been able to call attention to unacceptable practices by the industry and in many instances, organize their communities to fight back.
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