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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Thursday, July 13, 2006 - 12:00 PM

Developing an Effective Campaign Strategy for the Youth Tobacco Control Organisations in the Developing World

Moshood Abolore Folorunsho, HND, MSW, Administration and Programmes, Educare Trust, Goshen Building Coca-Cola, Sango, Ibadan, 234, Nigeria

Objective: The ultimate aim of every genuine tobacco control advocate/organisation is to make our world a smoke-free. To place an advocate/organization in a vantage position of achieving this aim, a strategic plan must be undertaken. This strategic plan will explain the different layers of achievement an advocate/organization hopes to accomplish over a period of time. In fact, tobacco control organizations, especially in the developing world, need to plan strategically to match the financial strength and gimmicks of the Tobacco Multinationals. This work attempts to educate tobacco control advocates and organizations, especially in the developing world about various aspects of advocacy.

Methods: By educating the participant about the need for a strategic tobacco control plan, the rationale behind tobacco control advocacy (TCA), potential target audience of TCA, levels of TCA, essential elements of TCA, process of TCA, TCA tools and TCA ideas.

Results: It is obvious that the financial strength of all the tobacco control organizations in the developing world cannot match that of BAT alone. Most of these organizations cannot adequately pay their bills every month. The Educare Trust (a Nigerian based Education and Health NGO) strategies over the years have shown what could be achieved in tobacco control advocacy with limited resources. Educare Trust thinks big and creatively acts small to make big impact.