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The 13th World Conference on Tobacco OR Health
Building capacity for a tobacco-free world
July 12-15, 2006, Washington, DC, USA
Objective: For those working to convince their government to ratify the FCTC or to proceed with implementation, the media is a critically important ally. Often we are unable to access the media, seemingly due to the high level of tobacco advertising and other factors. This presentation aims at showing creative ways to increase media interest in tobacco control, and specifically the FCTC.
Methods: WACC and its partners in the Bangladesh Anti-Tobacco Alliance (BATA) have used a range of methods to increase media support for tobacco control and the FCTC. These include reframing the debate from health to poverty, focusing on legal and political issues, and engaging in a range of colorful activities that attracted media attention.
Results: With years of sustained effort but low funding, BATA has succeeded in convincing the Government of Bangladesh to sign and ratify the FCTC and pass a comprehensive law covering most of the issues in the FCTC. Media support was essential along the way, with the media often pushing NGOs as well as government to act. Media support remains strong, and the media is playing a critical role in pushing for stronger implementation of the law.