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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Friday, July 14, 2006 - 12:00 PM

Using Communities of Excellence (CX) to Build Capacity for Priority Populations

Shirley T. Shelton, BS and Francisco J. Michel, MA. California Department of Health Services, MS 1206, P.O. Box 997413, Sacramento, CA 95899-7413

Objective: 1. Describe the Communities of Excellence process. 2. Promote and facilitate an understanding of how to implement the CX process.

Methods: The California Department of Health Services (CDHS) Tobacco Control Section (TCS), developed a joint initiative called Communities of Excellence for Priority Populations in Tobacco Control, which consisted of community-rated tobacco control indicators and assets, a planning guide, training for community tobacco control staff/agencies and technical assistance for implementation. California designated six priority population groups that are adversely and disproportionately affected by the tobacco industry: 1) American Indians/Alaskan Natives; 2) Hispanics/Latinos; 3) African-Americans; 4) Asian and Pacific Islanders; 5) Lesbian, Gay, Bisexual, and Transgender Communities: and 6) People with Low Socio-Economic Status. CDHS/TCS engaged these communities in different methods of formative research such as focus groups, key informant interviews, rating tobacco control indicators and assets, and material development.

Results: The information gathered from the formative research led to the development of a guide which includes tools that are designed to strengthen the capacity of service providers to more appropriately address unmet tobacco control needs of priority populations. The process also afforded the opportunity to develop and/or expand partnerships aimed at changing the landscape of the tobacco environment.