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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA

Friday, July 14, 2006 - 2:45 PM

Project Reach: Comparison of in-person and Web-based cessation training models

Jean Campbell, MPA1, Myra L. Muramoto, MD, MPH1, Eva Matthews1, Tim Connolly1, Mary Mays, PhD2, Harry A. Lando, PhD3, Mimi Nichter1, and Mark Nichter1. (1) Department of Family and Community Medicine, University of Arizona, 1450 N. Cherry Ave, Tucson, AZ 85719, (2) College of Nursing, Arizona State University, Tucson, AZ 85719, (3) Division of Epidemiology and Community Health, University of Minnesota, 1300 South Second Street, Suite 300, Minneapolis, MN 55454-1015

Objective: Tobacco cessation training strategies have primarily targeted healthcare professionals, overlooking many other types of health influencers (e.g., educators, police officers, clergy, etc.). Overall rates of cessation intervention by healthcare professionals remain low and utilization of cessation services by tobacco user also remains low. Project Reach is a randomized controlled trial comparing the efficacy of two training models of brief tobacco cessation interventions (in-person and Web-based). The curriculum is designed for non-medical health influencers. This presentation will examine the outcomes at post training and at 3-month follow up on behaviors, attitudes, confidence, and knowledge for the target population.

Methods: Health influencers are being recruited from the community and randomly assigned to one of three training modalities: in-person, Web-based, or a control condition (mail out materials). The training pre- and post-tests assess baseline and immediate post-training outcomes. A telephone assisted computer interview (CATI) assesses performance of brief interventions (BI) by trained participants at 3-month post-training. Using analysis of variance for repeated measures, baseline differences between and within groups will be examined for both time periods.

Results: We will be reporting significant gains both in and knowledge and confidence from pre-test to post-test. Outcomes about behaviors, attitudes, knowledge and confidence at 3-month follow-up will also be reported. We will discuss differences in efficacy between the in-person and Web-based models using analysis of qualitative data to facilitate interpretation.

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