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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Thursday, July 13, 2006: 3:30 PM-5:00 PM
Room 202B (Convention Center)
Co-opting the Tobacco Control Movement: Philip Morris's "Extreme Makeover"
Moderator:Ruth E. Malone (USA)
3:30 PMPhilip Morris's Project Sunrise: Weakening tobacco control by working with it
Ruth E. Malone (USA), Patricia McDaniel (USA), Elizabeth A. Smith (USA)
3:45 PMInternational Challenges in Addressing Tobacco Companies' Corporate Social Responsibility Programs
Stella Aguinaga Bialous (USA)
4:00 PMUnderstanding Philip Morris's Pursuit of U.S. Government Regulation of Tobacco
Patricia McDaniel (USA), Ruth E. Malone
4:15 PMHow Philip Morris's "Youth Smoking Prevention" Undermines Tobacco Control
Pamela M. Ling (USA), Anne Landman (USA), Stanton A Glantz (USA)
4:30 PMPM's website: Public health or public relations?
Elizabeth A. Smith (USA), Ruth E. Malone (USA)

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