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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Friday, July 14, 2006: 3:30 PM-5:00 PM
Room 305 (Convention Center)
Tobacco Industry Efforts at Corporate Responsibility
Moderator:Kimberly Weich Reusche (USA)
3:30 PMThe Living Tomorrow Project: How Philip Morris Is Using a Belgian Tourist Attraction to Promote Ventilation Approaches to the Control of Second Hand Smoke (Shs)
Paul A. Pilkington (United Kingdom), Anna Gilmore (United Kingdom)
3:45 PMCorporate Philanthropy as to Tool for Undermining Public Health: a Case of Bat in Nigeria
Julie Omoyeni (Nigeria)
4:00 PMWorking to Make an Image: a Descriptive History of Philip Morris's Public Relations Advertising on Television in the United States, 1999-2003
Glen Szczypka (USA), Melanie Wakefield (Australia), Sherry Emery (USA), Yvonne Terry-McElrath (USA), Frank Chaloupka (USA)
4:15 PMTrust Us: We're Socially Responsible - Analysis of BATNZ's Corporate Social Responsibility Reports
Becky Freeman (New Zealand), George W. Thomson (New Zealand)
4:30 PM‘Thailand - Lighting up a Dark Market': British American Tobacco, Sports Sponsorship and the Circumvention of Legislation
Ross MacKenzie (United Kingdom), Jeff Collin (United Kingdom), Kobkul Srivongcharoen (Thailand)

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