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The 13th World Conference on Tobacco OR Health

Building capacity for a tobacco-free world

July 12-15, 2006, Washington, DC, USA



Saturday, July 15, 2006: 8:30 AM-10:00 AM
Room 303 (Convention Center)
Tobacco Industry Strategies and Tactics in Maintaining and Expanding their Empire
Moderator:Roger S. Magnusson (Australia)
8:30 AMPopular Art Icons Used By the Tobacco Industry to Target Youth
Kathleen Koga (USA), Michiko Stehrenberger (USA), Nicole M. Sutton (USA)
8:45 AMNon-Tobacco Business by Tobacco Companies in India
Sushma Chaudhry (India)
9:00 AMTobacco advertising and press coverage of smoking and health in Argentinean newspapers
Sandra N. Braun (Argentina), Raul M. Mejía (Argentina), Joaquin Barnoya (Guatemala)
9:15 AMPhilip Morris Nordic Journalist Program: Strategies, Implementation and Outcomes
Heikki T. Hiilamo (Finland), Mats Lambe (Sweden)
9:30 AMAssociating tobacco with bravery and its impact
Hemant Goswami (India)
9:45 AMStrategic re-positioning within the tobacco industry: what, if anything, has changed?
Roger S. Magnusson (Australia)

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