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The 13th World Conference on Tobacco OR HealthBuilding capacity for a tobacco-free worldJuly 12-15, 2006, Washington, DC, USA |
| Thursday, July 13, 2006: 3:30 PM-5:00 PM | |||
| Room 205 (Convention Center) | |||
| Tobacco Product Marketing: Perceptions and Industry Practices | |||
| Moderator: | Lori Loftis | ||
| 3:30 PM | 89-1 | Tobacco Industry's Marketing Strategies in Argentina Sandra N. Braun (Argentina), Raul M. Mejía (Argentina), Eliseo Perez-Stable (USA) | |
| 3:45 PM | 89-2 | Social Marketing Strategies for Tobacco Control: Evidence of Effectiveness William D. Evans (USA) | |
| 4:00 PM | 89-3 | What youth in North Carolina Think about the Tobacco Industry Adam O. Goldstein (USA), Kelly Kandra (USA) | |
| 4:15 PM | 89-4 | Cultural Translation Challenges: Marketing Benson & Hedges to Hispanic Americans Jesse Gelwicks (USA), Susan E. Middlestadt (USA), A. Susana Ramirez (USA), Rachel Gross (USA), Junette McWilliams (USA) | |
| 4:30 PM | 89-5 | Alternatives to Advertising: Philip Morris' Strategies for Marketing Virginia Slims Junette McWilliams (USA), Susan E. Middlestadt (USA), Jesse Gelwicks (USA), Rachael Gross (USA) | |
| 4:45 PM | 89-6 | Attitudes and beliefs about tobacco control among youth in a tobacco growing region of Argentina Ethel Alderete (Argentina), Omar Jerez (Argentina), Viviana Vilca (Argentina), Raul Mejia (Argentina), Eliseo Perez-Stable (USA) | |
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