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The 13th World Conference on Tobacco OR HealthBuilding capacity for a tobacco-free worldJuly 12-15, 2006, Washington, DC, USA |
| Friday, July 14, 2006: 3:30 PM-5:00 PM | |||
| Room 209B (Convention Center) | |||
| Media Promotion from Down Under | |||
| Moderator: | Todd Harper (Australia) | ||
| 3:30 PM | 147-1 | Re-making "ECHO" in Australia Trish Cotter (Australia), Anita Dessaix (Australia), Simon Stevens | |
| 3:45 PM | 147-2 | Does the Effect of Anti-Smoking Television Advertising on Calls to a Quitline Vary by Socio-Economic Status? Mohammad Siahpush (Australia), Melanie Wakefield (Australia), Matt Spittal (Australia), Sarah Durkin (Australia) | |
| 4:00 PM | 147-3 | Tracking Media Advocacy Performance: Analysis of News Coverage on Tobacco Issues in Australia, 2001 to 2004 Sarah Durkin (Australia), Melanie Wakefield (Australia), Kim McLeod (Australia) | |
| 4:15 PM | 147-4 | The Role of Monitoring of Quitline Caller Data in the Placement of Mass Media Advertising to Promote Smoking Cessation Helen Glasgow (New Zealand), Penny St John (New Zealand) | |
| 4:30 PM | 147-5 | Australia's national mass media cessation campaign to support graphic health warnings Todd Harper (Australia), Trish Cotter (Australia) | |
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