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The 13th World Conference on Tobacco OR HealthBuilding capacity for a tobacco-free worldJuly 12-15, 2006, Washington, DC, USA |
| Saturday, July 15, 2006: 8:30 AM-10:00 AM | |||
| Renaissance Ballroom West B (Renaissance Hotel) | |||
| Toward More Effective Social Marketing Campaigns | |||
| Moderator: | Hao Tang (USA) | ||
| 8:30 AM | 188-1 | Pro- and Anti-Tobacco Influences in the Media: Trends Among Youth in the United States Jennifer Duke (USA), Linda L. Pederson (USA) | |
| 8:45 AM | 188-2 | Exposure of Adolescents to Tobacco Anti- and Pro- Messages Dragana Zaric (Serbia and Montenegro) | |
| 9:00 AM | 188-3 | Health Canada Smoking Cessation Social Marketing Campaign Targeting Adult Smokers Katharina V. Simioni (Canada) | |
| 9:15 AM | 188-4 | What Can We Learn About Consumer Research Methods from Internal Tobacco Industry Documents? Susan E. Middlestadt (USA), Jesse Gelwicks, Rachel Gross (USA), Junette McWilliams, A. Susana Ramirez (USA) | |
| 9:30 AM | 188-5 | Who is paying attention to the message: relationship between audience segments and confirmed awareness of Indiana public education campaign? Alec Ulasevich (USA), Miranda Spitznagle (USA) | |
| 9:45 AM | 188-6 | What Works in Cessation Campaigns: Lessons Learned from the Global Dialogue for Effective Stop Smoking Campaigns Karen K. Gutierrez (USA) | |
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